First Denim Market was held in July 2010 in KeKun cafe, Kemang. The event was held back from Rubrikgroup as a form of support to local denim brands Indonesia.
The Denim Market II, has been going on for three days, from December 29 to 31 October 2010 in Upper Ground - East Mall, Grand Indonesia.
For the third time Rubrikgroup will work with the XL to hold an event called The Denim Market on 23-29 May 2011. With theme Double Standard, has been confirmed to be present around 20 brands in the category of denim, shoes, and clothes like Dreambirds, The Shadow Puppet, Alleycat, Oldblue Co., AYE denim, Noots, and so forth.
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